Last Updated: January 1, 2020
i. we own or control.
ii. are available through the Services; or
1. What Information Do We Collect?
(a) Information You Provide To Us
Personal Information. We may ask you to provide us with certain categories of information such as personal information, which is information that could reasonably be used to identify you personally, such as your name, e-mail address, and mobile number ("Personal Information"). We may collect this information through various forms and in various places through the Services, including account registration forms, contact us forms, or when you otherwise interact with us.
(b) Information We Collect As You Access And Use Our Services
In addition to any Personal Information or other information that you choose to submit to us, we and our third-party service providers may use a variety of technologies that automatically (or passively) collect certain information whenever you visit or interact with the Services (" Usage Information"). This Usage Information may include the browser that you are using, the URL that referred you to our Services, all of the areas within our Services that you visit, and the time of day, among other information. We may use Usage Information for a variety of purpose , including to enhance or otherwise improve the Services. In addition, we collect your IP address or other unique identifier (" Device Identifier") for your computer, mobile or other device used to access the Services (any, a "Device"). A Device Identifier is a number that is automatically assigned to your Device used to access the Services, and our computers identify your Device by its Device Identifier. Usage Information may be non-identifying or may be associated with you. Whenever we associate Usage Information or a Device Identifier with your Personal Information, we will treat it as Personal Information.
In addition, tracking information is collected as you navigate through our Services, including, but not limited to geographic areas. We collect this information for various purposes, such as to provide you with support, to send you promotions and offers, to enhance our Services, and for our internal business purposes. We may also have features that allow you to share this information with other people (such as your family, friends or colleagues) if you choose.
A few of the methods that may be used to collect Usage Information include, without limitation, the following (and subsequent technology and methods hereafter developed):
Cookies. A cookie is a data file placed on a Device when it is used to access the Services. A Flash cookie is a data file placed on a Device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your Device. Cookies and Flash Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. Cookies work by assigning a number to the user that has no meaning outside of the assigning website.
Web Beacons. Small graphic images or other web programming code called web beacons (also known as "1x1 GIFs" or "clear GIFs") may be included in our web and mobile pages and messages. The web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored in a user's computer hard drive, web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. Web beacons or similar technologies help us better manage content on our Services by informing us what content is effective, count users of the Services, monitor how users navigate the Services, count how many e-mails that we send were actually opened or to count how many particular articles or links were actually viewed. We do not tie the information gathered by web beacons to your personal information.
Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third party service provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter.
(c) Information Third Parties Provide About You
(d) Information You Provide About A Third Party
If you choose to use our referral service to tell a friend about our Services or a job position, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the Services. We store this information for the sole purpose of sending this one-time email and tracking the success of our referral program, and do not use this information for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise. Please be aware that when you use any send-to-a-friend functionality through our Services, your e-mail address may be included in the communication sent to your friend.
(e) Information Collected by Mobile Applications
Our Services are primarily provided through an application on your mobile, tablet computer or similar device ("Mobile Application"). You agree that we may collect and use technical data and related information, including but not limited to, technical information about your device, system and application software, and peripherals, that is gathered periodically to facilitate the provision of software updates, product support and other services to you (if any) related to such Mobile Applications.
When you use any of our Mobile Applications, the Mobile Application may automatically collect and store some or all of the following information from your mobile device ("Mobile Device Information"), including without limitation:
• Your preferred language and country site (if applicable).
• Your phone number or other unique device identifier assigned to your mobile device - such as the International Mobile Equipment Identity or the Mobile Equipment ID number.
o The IP address of your mobile device.
o The manufacturer and model of your mobile device.
o Your mobile operating system.
• The type of mobile Internet browsers you are using.
o Your geolocation.
• Information about how you interact with the Mobile Application and any of our web sites to which the Mobile Application links, such as how many times you use a specific part of the mobile application over a given time period, the amount of time you spend using the Mobile Application, how often you use the Mobile Application, actions you take in the Mobile Application and how you engage with the Mobile Application.
• Information to allow us to personalize the services and content available through the Mobile Application.
We may use information automatically collected by the Mobile Application (including the Mobile Device Information) in the following ways:
• To operate and improve our Mobile Applications, other Services, our company's services, and tools.
• To create aggregated and anonymized information to determine which Mobile Application features are most popular and useful to users, and for other statistical analyses.
• To customize the content or services on the Mobile Application for you, or the communications sent to you through the Mobile Application.
We also provide some of your Personal Information (such as your name and contact information), to the funeral home and director who accepts your request for funeral services so that they may contact and find you. The funeral homes and directors that are providing the funeral arranging services are also able to access your Personal Information, including your geo-location data.
We may associate your unique mobile Device Identifier or Mobile Application usage information with any Personal Information you provide, but we will treat the combined information as Personal Information.
(f) Information Collected from Job Applicants
If you wish to apply for a job on our web site(s), we will collect Personal Information such as your name, email address, phone number and may collect additional information such as resume, gender, and your ethnicity. We use the information collected within this area of the web site(s) to determine your qualifications for the position in which you have applied and to contact you to set up an interview.
2. How Do We Use The Information Collected?
Our primary goal in collecting your Personal Information or Usage Information is to provide you with an enhanced experience when using the Services.
We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email, telephone, or SMS or text message, in accordance with your wishes.
We use your information to closely monitor which features of the Services are used most, view any promotions we may currently be running and to determine which features we need to focus on improving, including usage patterns and geographic locations to determine where we should offer or focus services, features and/or resources.
We use the information collected from our Mobile Application so that we are able to serve you the correct app version depending on your device type, for troubleshooting and in some cases, marketing purposes.
We use your Internet Protocol (IP) address to help diagnose problems with our computer server, and to administer our web site(s). Your IP address is used to help identify you, but contains no personal information about you.
We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our Services are temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.
In addition, we may use your Personal Information or Usage Information that we collect about you:
i. To provide you with information or services or process transactions that you have requested or agreed to receive including to send you electronic newsletters, or to provide you with special offers or promotional materials on behalf of us or third parties.
ii. To process your registration with the Services, including verifying your information is active and valid.
iii. To improve the Services or our services, to customize your experience with the Services, or to serve you specific content that is most relevant to you.
iv. To enable you to participate in a variety of the Services' features such as online or mobile entry sweepstakes, contests or other promotions.
v. To contact you with regard to your use of the Services and, in our discretion, changes to the Services and/or the Services' policies.
vi. For internal business purposes.
vii. For inclusion in our data analytics.
Please note that information submitted to the Services via a "contact us" or other similar function may not receive a response.
3. How and When Do We Disclose Information to Third Parties?
We may share non-personally identifiable information, such as aggregated user statistics and log data, with third parties for industry analysis, demographic profiling, to deliver targeted advertising about other products or services, or for other business purposes. We do share your personally identifiable information with certain affiliated and nonaffiliated parties for their independent use or marketing efforts. These parties may include funeral directors as well as providers of legal, financial, insurance, tax, accounting and other products and services. These parties are required to take measures to maintain the security of your information in compliance with federal and state privacy and information security laws. If you do not want us to share your information, please let us know within a reasonable time by calling 1.800.308.3590. If you would like to change a previous decision or choice, please call us at 1.800.308.3590.
(a) Third Parties Providing Products or Services.
You may receive information and/or marketing offers directly from third parties. Your Personal Information will be disclosed to such third parties. These parties are required to take measures to maintain the security of your information in compliance with federal and state privacy and information security laws. If you do not want us to share your information, please let us know within a reasonable time by calling 1.800.308.3590. If you would like to change a previous decision or choice, please call us at 1.800.308.3590.
(b) Third Parties Providing Services on Our Behalf.
We use third party companies and individuals to facilitate the Services, provide or perform certain aspects of the Services on our behalf - such as funeral homes and directors and other third-parties to host the Services, design and/or operate the Services' features, track the Services' analytics, process payments, engage in anti-fraud and security measures, provide support, provide geo-location information, enable us to send you special offers, host our job application form, perform technical services (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Services' features), or perform other administrative services. We may provide these vendors with access to user information, including Personal Information; however this information sharing is limited to only the information needed by the vendor to carry out the services they are performing for you or for us. Each of these vendors are obligated not to disclose or use Personal Information for any other purpose.
While we may use third party analytics service providers to evaluate and provide us with information about the use of the Services and viewing of our content, we do not share Personal Information with these analytics service providers, but they may set and access their own cookies, web beacons and embedded scripts on your Device and they may otherwise collect or have access to information about you, including non-personally identifiable information.
(c) Co-branded Services.
Certain aspects of the Services may be provided to you in association with third parties ("Co-Branded Services") such as other companies, sponsors or charities, and may require you to disclose Personal Information to them. Such Co-Branded Services will identify the third party. If you elect to register for products and/or services through the Co-Branded Services, you may be providing your information to both us and the third party. Further, if you sign-in to a Co-Branded Service with a username and password obtained through our Services, your Personal Information may be disclosed to the identified third parties for that Co-Branded Service and will be subject to their posted privacy policies.
(d) Sweepstakes, Contests and Promotions.
We may offer sweepstakes, contests, and other promotions (any, a "Promotion") through the Services that may require registration. By participating in a Promotion, you are agreeing to official rules that govern that Promotion, which may contain specific requirements of you, including, allowing the sponsor of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list.
(e) Administrative and Legal Reasons.
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. Thus, we may access, use, preserve, transfer and disclose your information (including Personal Information), including disclosure to third parties such as government or law enforcement officials or private parties as we reasonably determine is necessary and appropriate:
i. To satisfy any applicable law, regulation, subpoenas, governmental requests or legal process.
ii. To protect and/or defend the Terms and Conditions for online and mobile services or other policies applicable to any online and mobile Services, including investigation of potential violations thereof.
iii. To protect the safety, rights, property or security of the Company, our Services or any third party.
iv. To protect the safety of the public for any reason.
v. To detect, prevent or otherwise address fraud, security or technical issues.
vi. To prevent or stop activity we may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity. Further, we may use IP address or other Device Identifiers, to identify users, and may do so in cooperation with third parties such as copyright owners, internet service providers, wireless service providers and/or law enforcement agencies, including disclosing such information to third parties, all in our discretion. Such disclosures may be carried out without notice to you.
(f) Business Transfer.
We may share your information, including your Personal Information and Usage Information with our parent, subsidiaries and affiliates for internal reasons. We also reserve the right to disclose and transfer all such information:
i. To a subsequent owner, co-owner or operator of the Services or applicable database.
ii. In connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our shares and/or assets or other corporate change, including, during the course of any due diligence process.
4. What is Online Behavioral Advertising and How Can I Opt-Out?
Targeted advertising (also known as Behavioral Advertising) uses information collected on an individual's web or mobile browsing behavior such as the pages they have visited or the searches they have made. This information is then used to select which advertisements should be displayed to a particular individual on websites other than our web site(s). For example, if you have shown a preference for nursing while visiting our web site(s), you may be served an advertisement for nursing-related programs when you visit a site other than our web site(s). The information collected is only linked to an anonymous cookie ID (alphanumeric number); it does not include any information that could be linked back to a particular person, such as their name, address or credit card number. The information used for targeted advertising either comes from us or through third party website publishers.
If you would like to opt out of targeted advertising from us that occurs when visiting our third party advertising publishers, please click here to access the NAI Opt-Out Page. Please note that this will opt you out of targeted ads from our Company and any other participating advertisers. If you opt out, you may continue to receive online advertising from us; however, these ads may not be as relevant to you.
In order for behavioral advertising opt-outs to work on your Device, your browser must be set to accept cookies. If you delete cookies, buy a new Device, access our Services from a different device, login under a different screen name, or change web browsers, you will need to opt-out again. If your browser has scripting disabled, you do not need to opt out, as online behavioral advertising technology does not work when scripting is disabled. Please check your browser's security settings to validate whether scripting is active or disabled.
Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The NAI Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.
5. What About Information I Disclose Publicly?
(a) User Generated Content and Public Information.
To request removal of your User Content from our blog or community forum or similar features, contact us. In some cases, we may not be able to remove your User content, in which case we will let you know if we are unable to do so and why.
(b) Name and Likeness.
We may also publish your name, voice, likeness and other Personal Information that is part of your User Content, and we may use the content, or any portion of the content, for advertising, marketing, publicity and promotional activities. For full terms and conditions regarding User Content you submit to the Services, please review our Terms and Conditions.
6. Does Third Party Content And Links To Third Party Services Appear on the Services?
The Services may contain content that is supplied by a third party, and those third parties may collect web site usage information and your Device Identifier when web pages from any online or mobile Services are served to your browser. In addition, when you are using the Services, you may be directed to other sites or applications that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties. For example, if you click on a banner advertisement, the click may take you away from one of our websites onto a different web site. These other web sites may send their own cookies to you, independently collect data or solicit Personal Information and may or may not have their own published privacy policies. We encourage you to note when you leave our Services and to read the privacy statements of all third party web sites or applications before submitting any Personal Information to third parties.
7. What About Social Media Features and Widgets?
8. How Do I Change My Information and What If I Cancel My Account?
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of account registration. If your Personal Information changes, or if you no longer desire our Services, you may correct, delete inaccuracies, or amend information by making the change on our user information page or by contacting us. We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable.
You may also cancel or modify your communications that you have elected to receive from the Services by following the instructions contained within an e-mail or by logging into your user account and changing your communication preferences.
This request should include your name, address, telephone number and a description of the information you would like to access or correct.
If you believe your rights may have been violated with respect to our protection of your health information, you may complain directly to us or to the Secretary of Health and Human Services. To file a complaint with us, you may contact our Privacy Compliance Manager at the address listed above.
We will retain your Personal Information and Usage Information (including geo-location) for as long as your account with the Services is active and as needed to provide you services. Even after your account is terminated, we will retain your Personal Information and Usage Information as needed to comply with our legal and regulatory obligations, resolve disputes, conclude any activities related to cancellation of an account, investigate or prevent fraud and other inappropriate activity, to enforce our agreements, and for other business reasons. After a period of time, your data may be anonymized and aggregated, and then may be held by us as long as necessary for us to provide our Services effectively, but our use of the anonymized data will be solely for analytic purposes.
9. Information About Advertising And Joint Marketing.
We partner with third party affiliated and/or nonaffiliated companies for marketing purposes. We receive significant income, normally monthly, for our advertising and marketing efforts, which provides them with access to our customers. These third party companies also frequently sponsor our seminars and events, and subsidize our marketing and other costs. They do this in order to sell their products and services to our customers. These joint marketing relationships also benefit us in various other ways, both directly and indirectly. The financial support these third party companies provide to us, both directly and indirectly, is substantial and significant. We refer to this as “structural cost reduction”; and it’s what helps keep our costs and fees lower than they otherwise would be. Accordingly, consumers benefit by paying less for funeral services through our network providers.
The products and services that these third party companies may provide to you are separate and distinct from the services provided to you by ChurchFunerals Direct. You are not required to purchase any of these other products or services. However, should you choose to do so, they are purchased at your own risk and not endorsed or guaranteed by ChurchFunerals Direct.
We allow these third party companies to offer these additional products and services to you as a convenience to you, and so that we may earn additional income from these companies as noted above. Having this additional income source allows us to keep our costs and fees lower than they otherwise would be. Accordingly, consumers benefit by paying less for funeral services through our network providers.
As part of our Preferred Partner Program, we also regularly pay marketing fees to customers and others who are not customers when they provide marketing or other assistance that results in someone becoming a customer. You do not have to be a customer to earn marketing fees; and the marketing fees paid are the same for customers and non-customers alike.
10. What Should Parents Know About Children?
The Company cares about the safety of children. Because our Services are not directed toward minors, no one under 18 (and certainly no children under 13) are allowed to register with or use the Services. We do not knowingly collect personal information from anyone under the age of 18. If we discover that we have collected personal information from a person under 18, we will delete that information immediately. If you are a parent or guardian of a minor under the age of eighteen (18) and believe he or she has disclosed Personal Information to us, please contact us.
11. What About Security?
The Personal Information and Usage Information we collect is securely stored within our databases, and we use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) for protecting your information. However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet or wireless communication, and any information you transmit to the Company you do at your own risk. We recommend that you not disclose your password to anyone.
13. What About Consent To Transfer Information To The United States?
If you are located anywhere outside of the United States, please be aware that information we collect, including Personal Information, will be transferred to, processed and stored in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Services or providing us with any information, you consent to this transfer, processing and storage of your information in the United States.
14. What If I would like Additional Information?