Old Business Model
Once upon a time, when a death occurred someone would run to the local funeral home to notify the funeral director. He would then hitch up the horses and arrive within an hour or so to remove the dead body and take it back to the funeral home.
Accordingly, funeral homes had to be small operations serving a limited area in close proximity to their brick and mortar structure. The market area they served was normally the distance around their facility that could be reached by horse within an hour or so. That business model made sense at that time and the funeral industry developed around that business model.
Then along came the invention of the automobile which could travel in an hour the same distance it would take a horse drawn wagon a day to travel.
How did modern transportation affect the funeral industry business model? It didn’t! Nothing changed. Most of the funeral homes were already established and in place. The funeral business simply continued on with its original business model and structure.
Eventually, telephone technology allowed people to communicate over vast distances and became widely in use during the mid-twentieth century. Still nothing changed in the funeral industry. Even the development of wireless mobile phones, so common today, had no impact.
As amazing as the internet is, not even computers and the internet changed the business model of the funeral industry.
With all of the inventions and advancements over the past century, none have yet brought change to the old funeral home business model. What other segment of our economy can say that modern transportation and technology has not affected it?
The old funeral home business model serving only a tiny geographic area makes funerals incredibly expensive for families. With today’s advancements in transportation and technology, what other business could exist by operating in only a five or six mile radius around their expensive to operate brick and mortar facility and hoping to serve only a few families a week? Think about it for a moment and you’ll probably agree that this old and tired business model is dead. It makes no sense for the consumer.
Transportation and Technology
A New Business Model
The next big thing is here! It’s not the invention of the automobile or telephone. But it is the invention of a new and better business model for the funeral industry, and ChurchFunerals Direct, Inc. is leading the way with our national funeral booking platform. Our precision funeral booking platform can be accessed online at our website or by downloading our mobile app. Those who desire a more traditional method can access us off-line by simply calling our national toll-free telephone number at any time of the day or night. We are always open and available.
As part of our precision funeral platform, we have built the ChurchFunerals Direct Network, which is a network of top-notch licensed funeral homes and directors. Only the best-of-the-best are allowed into our network.
And by using modern day inventions such as today’s transportation and technology, we have expanded the area served by each of the licensed funeral homes in our network in order to leverage their available excess capacity. That means they get to do a lot more funerals every week over a much larger geographic service area.
Because of their increased volume, they can charge less per funeral and still earn more profit overall; all while conducting your traditional, full-service funeral in a church right in your own community. That means you'll get the traditional, full-service funeral that your loved one deserves for a lot less.
So when death occurs don’t shortchange the memory of your loved one by skimping on a funeral. Give them the traditional, full-service funeral that they deserve. Today, with ChurchFunerals Direct, it is the affordable option for your family.
Because we are a platform for consumers and top-notch funeral homes, only a limited number of select funeral homes and funeral directors are admitted into our network.
By consolidating the funeral market, we are grabbing market share and directing it to the excess capacity of select funeral homes in the ChurchFunerals Direct Network. These funeral homes are the best-of-the-best and are capable of serving a larger market territory. The result for the consumer is a better funeral experience at a much lower cost.
However, just because a particular funeral home has not been allowed into our network does not necessarily mean that it is a bad funeral home. It only means that they may not be capable of handling a larger market area so you'll likely pay a lot more for the same full-service funeral that you would get through ChurchFunerals Direct.
With the development of our national precision funeral booking platform, we are re-engineering the funeral industry infrastructure. The next new thing is here.