The concept behind ChurchFunerals Direct began years ago as a research project into how to make the funeral experience better for the grieving family. It did not begin with the goal of reducing the cost of a funeral.
Our research revealed that having a funeral director make a house call the morning following a death is better than making the family come into a funeral home to make the funeral arrangements. It is more convenient and comfortable for the family to be in the familiar surroundings of their own home. So even though doctors no longer make house calls because it is inconvenient and costly, our funeral directors do. That makes it a better experience for the grieving family.
Our research further indicated that most families, especially Christian families, preferred the spiritual comfort of having the funeral, including the visitation viewing, at a church. Those families felt that a church setting was more appropriate and comforting at the time of a death.
Suddenly, a “light bulb” went off and we developed a newer and better way to serve grieving families. We realized that the expensive brick and mortar funeral home facility could be utilized more effectively to serve a much larger territory. We use our strategically located funeral home care centers solely for embalming and caring for the deceased. We then use churches for the visitation and funeral service.
With this discovery came the realization that if the brick and mortar expenses of a funeral home could be spread out over more funerals in a much larger territory, the cost of a funeral could be dramatically reduced and our expansion possibilities became unlimited.
We would no longer be limited to a 5 or 6 mile radius around a brick and mortar structure called a funeral home. We could now operate locally while expanding nationally. Our ability to provide better funerals at a much lower cost became unlimited.
With our business model, funerals do cost a lot less. But more importantly, our funerals are better because we focus on the end-to-end funeral experience that the family will go through. At ChurchFunerals Direct “better” means something that exceeds all other available options. This is a game changer!